Becoming a Member is easy

Let your company stand for the betterment of this planet. Small changes bring large improvements. How2Recycle membership demonstrates a commitment to sustainability, leadership in your field, and helps you connect with your consumers in a new and meaningful way.

Benefits of Joining

There are many advantages to joining this coalition of forward-thinking brands.

  • Consumers think highly of brands using How2Recycle label
  • Shows extra effort and transparency towards recycling
  • Contribute to improving and increasing clean streams of recycled materials
  • Connect with other members to share label growth and recycling goals
  • Be a part of a pre-competitve labeling system that follows FTC Green Guides
  • Display the How2Recycle label on packaging, which shows your commitment to recycling
  • Promote consumer responsibility on recycling
  • Demonstrate leadership

Help Pave the Way in Recycling

How2Recycle is the first label system that was developed for all packaging types and designed with the Federal Trade Commission's Green Guides in mind. We began in 2012, and have experienced exponential growth in the years since. Join us as we become the next and best generation recycling labels in the United States.

Become a Leader on Green

Becoming a member of How2Recycle means that you're taking a real step towards leadership and transparency in recycling and sustainability. By making an authentic commitment to better recycling information on your packaging and products, you're showing that you walk the walk. Consumers agree: 77% tell us their impression of a company becomes more positive when they learn the company is a member of How2Recycle.

What Consumers are Saying About the Labels

I never clearly understood how to deal with plastic bags/wrap/film and now I do. Any company that cares to do their best for the environment matters to me, and I will support them.
Placing How2Recycle on a product tells consumers that the said company is socially responsible and is concerned about the health of the environment.
These companies want you to recycle. This shows that they care.
More products should have this! It takes away the guessing game of recycling.
Thank you for helping to keep garbage out of the ocean and landfills!
I hope more companies will take the necessary steps to ensure their packaging can be and is recycled. The label is a great aid to accomplishing this.
I do find it challenging to reduce waste and find the information needed to recycle... I appreciate your making more information available through this program and website... Thanks!

How to Become a Member

How to Become a Member

With the How2Recycle program, we don’t just want to give members access to an enormous library of recycling labels and send you on your way. We listen to you to make sure that you have all the resources you need to implement the How2Recycle label effectively and smoothly.

The process of joining is straightforward. Just contact the How2Recycle team to let us know you're interested, and we will get the ball rolling. Main pieces we'll walk through together are our license agreement, annual fees, and details about how the label process works.

To use the How2Recycle™ Label Program, companies must become a member of the program.

How2Recycle Labels

Membership Levels and Rates

Membership Levels and Rates

Annual Fee by Company’s Annual Gross Revenue (will be pro-rated if needed) Sustainable Packaging Coalition (SPC) Members Non-SPC Members One Time Setup Fee*
(Revenue less than $10 million)
$2,000 $3,000 $1,500
(Revenue between $10 million to $1 Billion)
$3,000 $4,500 $1,500
(Revenue exceeding $1 Billion)
$4,000 $6,000 $1,500
  1. Here's how our process works. First, share your goals. We like learn more about your brand and your goals so we can ensure that How2Recycle gives you all the resources you need. You’ll speak directly with our team to discuss how our program and label process works.

  2. Next, we go to work. Our team creates How2Recycle labels based on your packaging specifications, and reviews the label through an easy proof process. Then, off the packaging goes for the world to know How2Recycle it! This essentially means you get a custom recyclability assessment for all your packaging that you’re putting the label on.

  1. Then, enhance and expand. Once How2Recycle is launched on your packaging, we serve as a resource to answer any questions about designing your packaging for recyclability for the future.

    You’ll receive consumer survey reports twice a year, our annual report, and may be featured on our social media, gaining you more public exposure of your brand.

    Each member gets access to unlimited labels, used on an unlimited volume of packaging, for an unlimited variety of packaging formats. Our label must be used without modification. But our Guidelines for Use, that address details like color and placement, do allow you to make How2Recycle work for your brand.

    *This one time setup fee is waived if the license agreement is signed without negotiation. 

Contact Us

List of Current Members

How2Recycle List of Current Members


Our Goal

The How2Recycle™ Label is a voluntary, standardized labeling system that clearly communicates recycling instructions to the public. The goals of the How2Recycle Label were developed through open discussion with numerous stakeholders, and relate to the ultimate vision of a system where valuable packaging materials are beneficially recovered. Our goals are to:

  1. Reduce confusion by creating a clear, well-understood, and nationally harmonized label that enables industry to convey to consumers how to recycle a package.
  2. Improve the reliability, completeness, and transparency of recyclability claims.
  3. Provide a labeling system that follows Federal Trade Commission Green Guides.
  4. Increase the availability and quality of recycled material.